I’ve worked with brands that thrive on Klaviyo and others that burn out before they hit send. That’s why I recommend reading https://flowium.com/blog/top-klaviyo-alternatives/ before making the leap. It lays out who should look at other tools and when. Klaviyo’s sweet spot is data-driven ecommerce, not early-stage experimentation or service-based marketing. If you’re spending more time trying to figure out how to use it than sending emails that convert, it might be time to test something simpler—until you’re ready to come back and do Klaviyo justice.
